Tony Riff is a self-taught illustrator born and raised in London, dabbling in hand drawn, digital, and graffiti art with a wide range of influences including lowbrow art, 90's cartoons, movies, photography, and album covers. Tony studied at the London College of Communication where he also got his first taste of working on freelance jobs in-between studying, mainly artwork on flyers for bands and club nights, and live drawing events. As time went on the jobs and clients got bigger and more diverse, and over the years his style has started to use simpler and bolder colour schemes, incorporating simple shapes with clean outlines while also keeping an element of roughness and spontaneity. Some of Tony's past clients have included, Nike, Adidas, KFC, and Rolling Stone Magazine.